Amazon Wearable Tech

  • Art Direction
  • Creative Oversight - Charles Ramsey

While in my time at Amazon Creative Services, I had the opportunity to redesign the Amazon Wearable Technology storefront, one of the fastest growing sections within the Electronics vertical.

1.The previous design of the Wearable Tech store at Amazon. Notice the arbitrary pop of green and the dark visual approach.
2.Grabbing queues from the current visual landscape of wearable technology products, the Fashion and Sports stores at Amazon which both have distinct visual approaches and many of the wearable products overlap into, as well as a node diagram which I quite appreciate as a metaphor.
3.Here is a bit of the style guide I created that helped to drive the overall direction of all deliverables for the launch.
4.Home page mockup
5.Category page mockup

To see the style guide in action, visit the Amazon Wearable Technology store.